Symbols + Wordmarks
THE PROCESS PHASES
1. Discovery & Planning Session
Gather information and ask questions to learn about your audience, expectations, and use culminating into a creative brief. A competitor list is also drafted for reference.
2. Concepts Development
Once we know the scope, brainstorm sessions are next in order to determine directions and begin to explore creative concepts for brand asset.
3. Concept Selection
After review all logo developed, comparison of them to the creative brief made in step one to ensure all concepts are on target and align with brands’ promise.
Upon selection, incorporation of any last refinements and finalize the colours, create alternate versions including black and white, reversed out (i.e. what it looks like on a dark background) and build final mechanical files. Release of the final logo in multiple formats including the original source vector .eps file as well as .jpg and .png file types.
5. Usage Standards Document
For some projects, a logo usage guide book that lists all the fonts, pantone and CMYK + RGB colours and general application usage rules for positioning as well as situations to avoid.